Minor leaguers give major help to kids

Writers need readers, and writers also need to be readers. That’s why I was charmed by this promotion by the Double-A Eastern League New Britain Rock Cats, my favorite non-Red Sox affiliate (though the Bowie Bay Sox are close on their heels).

At some point in their lives, lucky children realize that reading is its own reward, and the payoff is even greater today as it provides a perfect respite from what I call personal technology pollution, a/k/a “electronica.” But to get them started on that path, Reading Books In Summer awards school supplies to readers ages 5 to 15, as well as two tickets to a ballgame (today or tomorrow). The program is underwritten by the Rock Cats organization and Citizens Bank in partnership with the Connecticut Library Consortium.

It’s a simple promotion, but one that could change kids’ lives in an important way.

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